PURE EARTH ⎯ NATURAL SKINCARE
A New Chapter Rooted in Legacy and Grown with Intention
Through a collaborative brand clarity workshop, we uncovered the essence of Pure Earth: a brand deeply rooted in the land and the body.
Then, we rebuilt it from the ground up, with strategy at the core, and sustainability woven into every creative decision.
The Challenge
Reposition an existing brand under new ownership, honoring its origins while carving out a bold, strategic direction for growth.
Design a refreshed identity that balances recognition with innovation having in mind their customer audience.
Develop packaging, design systems, and campaigns that speak to values-driven consumers in a saturated skincare market.
THE SCOPE
→ Brand Strategy
→ Brand Identity
→ Packaging Design
→ Campaign Launch
→ Creative Direction
→ Photography
our approach
✹ Led a brand clarity workshop to define Pure Earth’s new positioning, direction, and audience under fresh leadership.
✹ Refreshed the logo—retaining the original icon as a subtle nod to the past, while refining the typography and visual system for a modern, elevated feel.
✹ Designed a full suite of packaging across all existing and new product ranges, including skin and hair serums, with a minimal aesthetic rooted in wellness and simplicity, reflected in their essential ingredients.
✹ Created a cinematic launch campaign video to articulate Pure Earth’s renewed brand essence, grounded in nature, committed to sustainability, and made for conscious care.
