MENTWELL ⎯ MENTAL HEALTH & WELLBEING E-GIFTCARDS
Mentwell: A Modern Brand for Care and Connection
When Mentwell came to us, they were on a mission to reshape how people think about mental health support, making care more accessible, human, and stigma-free through the power of digital gifting.
Their e-gift card platform needed a brand that felt inclusive and heartfelt, while still sitting confidently within the tech and wellness space.
The Challenge
Create a brand identity that balances emotional care with a modern tech-forward presence.
Represent diversity and inclusivity in a way that feels authentic.
Help explain a new category of product through visuals that feel approachable, uplifting, and clear.
THE SCOPE
→ Brand Strategy
→ Brand Identity
→ Pitch Deck
→ Motion Graphics
→ Illustrations
→ Print / Online Content
our approach
✹ Designed a thoughtful brand identity rooted in care and connection, with a custom ‘mm’ logo that forms two characters embracing.
✹ Created a suite of warm, playful illustrations that bring clarity to the concept and help Mentwell stand out in the mental health and tech space.
✹ Brought the brand to life through motion graphics in their Birtchell campaign video—adding character, energy, and accessibility to an otherwise long-form format.
✹ Designed the first iteration of their website UI, establishing a clean, modern, and scalable digital home for the brand.
