FLORA FOODS ⎯ A NEW GENERATION OF STAPLES
A Partnership for e-commerce optimization and campaign support.
For Flora Foods, we’ve been the creative engine behind the brand’s evolution, acting as their in-house design and marketing team across multiple campaigns and seasons.
The Challenge
Optimize their eCommerce platform to drive conversions, refining user flows, product presentation, and messaging across key customer touch-points.
Establish design systems that allow agility across product launches
Sustain a consistent, high-impact creative output for print, digital, and packaging.
Develop campaigns that go beyond “healthy” to tell stories of innovation and the emotional connection between food and love.
THE SCOPE
→ Web Design
→ Graphic Design
→ Campaign Strategy & Launch
→ Social Media Strategy
→ Ads Strategy
→ Email Marketing
VIDEO CREDITS
→ Zac Lovett
→ Rian George
our approach
We’ve supported Flora Foods on a monthly basis, working in close collaboration with the founder to ensure every piece of communication aligns with evolving business goals and industry insights.
Our partnership is deeply embedded, allowing us to respond quickly to opportunities, challenges, and product launches with a flexible, insight-driven approach.
✹ Led creative direction across multiple product and campaign shoots—video and photography—ensuring a consistently bold, elevated visual language across all brand touchpoints.
✹ Conducted ongoing customer insights analysis by monitoring data, feedback, and behavior patterns—identifying friction points and continuously refining the digital experience for higher engagement and conversion.
✹ Managed and optimized paid media accounts, using real-time performance data to understand which products convert, which messages resonate, and how to iterate creative for maximum impact.
